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The Inertia

The Inertia

Distributor of Ideas

Photographer Chris Burkard smiling with his camera
evolve

Chris Burkard on Why Being Creative Is About Taking Chances

2 min read
Surfer on big wave at Ocean Beach, San Francisco
Surf

Ocean Beach Surf Highlights From a Very, Very Big Day in San Francisco

1 min read
italo ferreira, north shore
Surf

Italo Ferreira Is Like a Kid in a Candy Store Playing on the North Shore Right Now

1 min read
Jamie O'Brien surfing a wave at Pipeline
Surf

Jamie O’Brien Scored Perfect Waves While the Pipe Masters Was Suspended

1 min read
Kai Lenny Has Made a Career Out of High-Performance Innovation
evolve

Kai Lenny Has Made a Career Out of High-Performance Innovation

1 min read
Albe Layer, and friends at a surf movie premiere
Surf

Albee Layer Talks About the Death of Surf Films

1 min read
Loggerhead sea turtle on a boat with a shark trying to eat it
Surf

Watch These Guys Rescue a Sea Turtle From a Tiger Shark’s Jaws

1 min read
Josh Kerr Surfing in Bali
Surf

Josh Kerr Surfing a 5’2 Twin Fin In Bali Is How Twinnies are Meant to Be Surfed

1 min read
a surfer crashes at Snapper Rocks on the Gold Coast, Australia
Surf

3 Minutes of Surfers Getting Absolutely Annihilated at Snapper Rocks

1 min read
a seal plays with a shark
Environment

This Is Rare Drone Footage of Seals Actually Playing With Great White Sharks

1 min read
Surfers at Pipeline
Surf

Heavy Traffic at Heavy Pipeline With Italo Ferreira, John Florence, Jamie O’Brien, Mark Healey, and More

1 min read
Laird Hamilton draggin a log through the sand
Health

Laird Hamilton and Joe Rogan Talk About Staying Fit and Healthy At Any Age

1 min read
Jamie O'Brien surfing at Shark's Cove
Surf

Jamie O’Brien Surfed Shark’s Cove on a Massive Swell and It Wasn’t Safe AT ALL

1 min read
Unidentified Solo Surfer Shows What it Takes to Paddle Out at Maxing Ocean Beach
Surf

Unidentified Solo Surfer Shows What It Takes to Paddle Out at Maxing Ocean Beach

1 min read
Kai Lenny surfing big wave at Jaws
Surf

Big Wave Surfing at Jaws: Watch the Opening Day Insanity at Pe’ahi

1 min read
Surfing dropping in at Pipeline, North Shore Oahu
Surf

Highlights from a Really Good Pipe Invitational

2 min read
Surfboard bitten by shark at Honolua Bay
News

Honolua Bay Shark Attack Victim In Stable Condition; Maui Pro On Indefinite Hold

3 min read
Jackson Hole looks back at the 1980s
Mountain

Jackson Hole Releases Retro Throwback Edit With Skinny Skis and Neon Snowboards

1 min read
Daniel Thomson describing El Tomo Fish
Surf

Daniel ‘Tomo’ Thomson Explains the Design of the El Tomo Fish, Then Goes and Rips on It

2 min read