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The Inertia

The Inertia

Distributor of Ideas

Photos

Our Favorite Photos From March

2 min read
Mick Fanning is calling it quits. It sucks for people who like to watch great surfing, but for Mick, it's incredible. By his own admission, Mick's lost his passion for winning.
Surf

Mason Ho Is Excited for Mick Fanning’s Retirement

1 min read
Gear

This Guy Breaks Down Everything You Want to Know About Slater Designs’ New Cymatic

3 min read
Aaaaah, April Fool's. The time when retailers and media can blatantly lie to consumers without fear
Mountain

REI’s April Fool’s Day ZipAll Is Perfectly Ridiculous

1 min read
News

A Shark Knocked a Man off His Paddleboard In Hawaii, then Attacked Him

2 min read
Jordy Smith Won the Twinnie Specialty Event at Bells Beach
Surf

Jordy Smith Won the Twinnie Specialty Event at Bells Beach

1 min read
Rob Machado is universally recognized as one of the greatest surfers ever to set foot on a surfboard.
Surf

One Minute with Rob Machado and His Moonbeam

2 min read
Selfies are all the rage right now. Josh Mulcoy's is better than yours.
Surf

Josh Mulcoy Just Totally Upped the Selfie Game

1 min read
Mick Fanning
Photos

23 Images From the Rip Curl Pro Bells Beach

2 min read
You have, of course, heard of Thomas Campbell. The man is a creative genius, and his medium often involves all things surf.
Arts

Vissla Just Released a Thomas Campbell Collection

1 min read
Ah yes, the always exciting left or right debate. Most times, it's obvious. Other times, it's less obvious. And sometimes, both left and right would be perfectly fine.
Surf

What We’ve Got Here Is a Failure to Communicate

1 min read
Hey Everyone! Look How Fun Surfing Is!
Surf

Hey Everyone! Look How Fun Surfing Is!

1 min read
Surf

Watch This Deer Escape a Pack of Wild Dogs by Bodysurfing Shorebreak

1 min read
News

Lakey Peterson to CNN: Olympics Will Make Surfing ‘Legit’

1 min read
Culture

A Not So Serious PSA on Why You Shouldn’t Throw Your Surfboard at Someone in the Barrel

1 min read
Surf

Hatteras Island Went Absolutely Mental During Winter Storm Skylar

1 min read
Surf

Watch Sebastian Zietz’s Man Turn Bells Disappearing Act

1 min read
Environment

Watch Jordy Smith Air into a Trash Can to Prove a Point About Ocean Trash

1 min read
Mountain

These Grandmas Skate Because It’s Fun, and So By Definition, They Shred

1 min read