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The Inertia

The Inertia

Distributor of Ideas

Filipe Toledo might be the fastest surfer on tour, and this photographer found that out first-hand.
Surf

Watch a Photographer Totally Misjudge Just How Fast Filipe Toledo Surfs

1 min read
The WSL filmed a quick super session with them, and it is very clear why they are the world's best.
Surf

A Bell’s Beach Warm Up Super Session

1 min read
When two amazing swells coincide across the globe from each other, what do you do? Well, if you're Albee Layer and Torey Meister, you surf both.
Surf

‘The Best Day of Surfing We’ve Filmed in Years’ and Other Reasons to ALMOST Miss Your Jaws Heat

2 min read
Surf

8 Waves at The Pass with the Lovely and Talented Victoria Vergara

1 min read
Surf

Isn’t the Kickout One of Surfing’s Most Underrated Moves?

1 min read
Surf

Mike Coots’ Recent Footage of a Great White Shark Will Freak You The F*** Out

1 min read
You know what's a nice thing? When your shaper can surf. Like, really surf. When your shaper can surf like Emerick Ishikawa surfs.
Surf

Emerick Ishikawa On Hand-Shaped 5’6″ Twin Fin Is the Embodiment of Style

1 min read
Is there anyone on earth who has more fun on a surfboard than Mason Ho?
Surf

Mason Ho and Friends Test Drive the Newest Iteration of the Puddle Jumper

2 min read
Surf

Chasing Senegalese Perfection with Benjamin Sanchis

1 min read
Skiers and snowboarders in Eastern Europe woke up to a weird site this weekend: a blanket of fresh orange snow.
Mountain

Freak Weather Phenomenon Covers Eastern Europe In Weird Orange Snow

1 min read
Puerto Escondido can be a terrifying place. When it's big, there are two very real, very opposite possibilities: the best wave of your life or the worst wipeout of your life.
Surf

This Single Wave at Puerto Escondido Is the Epitome of Perfect

1 min read
The Longboard Pro Espinho Went Down In Insane Condtions
Surf

The Longboard Pro Espinho Went Down In Insane Conditions

1 min read
You know what's pretty much the most fun a person can have? Packing a bag and hitting the road with a few good friends.
Mountain

‘Babes on Bikes’ Is the Perfect Example of What a Road Trip Should Be

1 min read
Lee-Ann Curren comes from serious surfing stock, but there is so much more to her than simply being Tom Curren's daughter.
Surf

This Is the Life of Lee-Ann Curren

1 min read
Coco Ho been on the tour for a long time now. A decade of competitive surfing has seen her through a lot of personal growth, and Volcom's profile follows her the whole way.
Surf

Volcom Made an Incredible Documentary About Coco Ho’s Life

1 min read
Ever heard of a place called Ilhabela? It's a beautiful place. The name actually means Beautiful Island in Portuguese, and it lives up to it.
Surf

Brazil’s ‘Beautiful Island’ Holds a Gem You Have to See to Believe

1 min read
Surf

Yago Dora Is Electrifying the World Tour One Enormous Air at a Time

2 min read
Floatation is a funny thing, isn't it?
Surf

When Mother Nature Hates Foamies

1 min read
Weedmaps released a few minutes of what it looks like to be front and center of a North Shore winter.
Surf

This Is a Weedmaps Winter on the North Shore

1 min read